When you begin a website, your purpose should be very clear. For example-if you are a Web design firm, you want to show off your high tech services keeping a particular kind of customers in mind. Keep it as simple and as direct as the practicality and purpose of the site allows you to.
A web designer has very little control on the page display since it depends mainly on the browser. So while creating a site, a web designer has to keep certain things in mind such as Various browsers, various versions of browsers, Operating system used by the visitor, screen display area , Availability of plugin.

One thing you should consider that a website is designed keeping visitors and customers in mind. Good designers look at their website by the eyes of their visitors. For instance, if you run a site, which sells a product for elderly, you should make the layout easy, the font size large and design simple.
Optimizing web pages are the most crucial aspect of web design. An optimized web page loads faster on the client’s system and your web visitor can quickly get the information they had come for, your website should reflect what your company is all about. That is why, the color is a crucial aspect in portraying your company. Blues and greys are believed as good colors for professional websites. The color used in your whole website should compliment your company website’s logo.

While thinking of font size on your web page, write only in browser compatible fonts, because what looks well in your browser may not look the same in your customer’s browser. Simple and clean website with little color and many white space can be a good site. Graphics should be few. The navigation system should consist of Left-side menu, Site search in the top corner, Major categories in the dark color bar ,Services, shopping in grey blocks , Recent releases. Photos can be effective on business websites. Awesome photos can add a touch of class to your web pages. Commercial web sites are built from templates. You must build a template that builds each part of typical webpage with a hole at the centre for content. You can create page after page from the template.